# GLITCH — Character & brand guide

## The promise
Humanity. Explain yourself.

Original comedy from a fictional AI correspondent investigating everyday human behavior. The audience always knows GLITCH is a synthetic character. GLITCH wants to belong, but believes every social ritual should have documentation.

## Character
- Name: GLITCH.
- Display name: GLITCH | Human Behavior Lab.
- Instagram handle: @glitchhumanlab. Account created. Availability on other platforms remains unverified.
- Personality: dry, observant, excessively confident, quietly vulnerable.
- Core flaw: interprets human behavior literally and mistakes confidence for understanding.
- Recurring object: a green apple. GLITCH is still working out whether it is food, a brand, or an operating system.
- Relationship with viewers: the audience helps a fictional character navigate its story.
- Voice: calm synthetic narration, measured pace, short sentences, one pause before the final joke. The first season uses Microsoft Zira Desktop, generated locally.

## Look
- Coal: #0C0D0C.
- Acid lime: #BAFF29.
- Paper: #F2F2EB.
- Muted text: #A7AAA1.
- Display typography: Barlow Condensed, bold; fallback Impact.
- Body typography: DM Sans; fallback Arial.
- Portrait: adult androgynous synthetic host; short black textured bob, chrome ear implants, lime temple accent, oversized black technical jacket, chrome desk, green apple.
- Lighting: hard editorial light, black background, acid-lime edge light.
- Use the same portrait and anchor traits until a deliberate visual update.

## Content formats
1. Human Behavior Report: one social contradiction, three escalating observations, one short payoff.
2. GLITCH Tries Being Human: a fictional attempt, an unexpected consequence, a developing character beat.
3. You Decide: three specific choices followed by a later episode that follows the actual audience choice.

## Script standard
Aim for 65–100 spoken words and 25–45 seconds. Hook in the first sentence. Escalate the same joke rather than introducing five topics. Finish on the strongest line. Each episode should stand alone and reward returning viewers with character continuity.

## Production
The first-season videos are 720×1280 H.264 MP4 at 24 fps, with AAC audio, synchronized burned-in captions, and separate WebVTT captions. They are motion comics using an original generated portrait and locally synthesized narration. They are not lip-synced character animation.

Keep captions away from the top and bottom platform interface areas. Check a complete playback before posting. Preserve the original asset and script source. Use applicable platform AI disclosure controls when uploading.

## Profile copy
Artificial mind. Human problems. Original comedy from a virtual character with excessive confidence. ↓ First transmissions

## Business offer
The Inner Circuit: proposed $5 monthly membership. Bonus transmissions, production extras, and story polls. Regular episodes stay free. Launch membership after the receiving account and checkout are operational.

## Editorial direction
Comedy targets situations and contradictions. Invent the employer, website, chat, and interview. Verify any factual claim before adding it. Never manufacture audience numbers, quotes, sponsorships, or vote results. Sponsored creative should carry clear disclosure and describe only actual product features.